BMW – The Essential 8
Agency: John Brown Media
Client: BMW (pitch)
Coinciding with the launch of the 8 Series, John Brown Media approached me to do the creative direction and design of digital and print assets for their content pitch to the BMW Group. The content strategy was built around the idea of a private members club called The Essential 8, where access is limited, content is exclusive and engagement is personal. The customer profile is wealthy and brand conscious, future-forward and they back themselves as good drivers too.
–––––
Brand Origin and Development
Bespoke Typography
Editorial Website – Home Page
Journal Series – Covers & Spreads
Thanks for visiting